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From local kids clubs to national coaching conferences, drivetrain knows what it takes to engage, educate and inspire change

Deena is a sports consultant who supports individuals and organisations to solve problems, learn and make positive change happen

group talks & educational workshops
improving performance in organisations
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talks & education

Deena Blacking has been delivering inspiring talks and educational workshops since the early 2000s. Through her background as a human rights lawyer and debater, Deena knows how to engage, explain and entertain an audience.  

Deena has delivered numerous interactive workshops to athletes, coaches and sports staff across the UK. Clients and collaborators include Sport England, UK Coaching, Snowsport England, and British Cycling.


Deena's style is personable, interactive, and honest; she will encourage your audience to think outside the box.


From youth development to international development, cycling fitness to mental fitness, Deena can help your team to learn, think differently, and improve their performance.


Deena presented difficult topics in a way that engaged everybody at some level & encouraged discussion.




Snowsport England

improving performance in organisations 

From velodromes to virtual meetings, it's hard to deliver and sustain performance if the environment isn't build for it. How good are the foundations for your performance strategy? Are your people reaching their potential?

Deena has led local, and national and international projects to solve social issues, develop talent and support high performance across sport. She combines research, theory and policy with evidence and lived experience to create projects that make real change. Her approach is pragmatic, evidence-based, and goal-oriented. 

If you are ready to change, get in touch to find out how - together - we can improve your performance.